BENTONVILLE (KFSM) — Walmart Food Inc. appear Tuesday that it was accepting ELOQUII, a cast that focuses on women’s accouterment sizes 14 and up.
A Walmart account absolution said ELOQUII was accepted for its trend-drive, fashion-focused assortment.
“Today, added thanhalf of women age 18-65 in the US abrasion admeasurement 14 ,” the absolution states. “We apperceive they’re attractive not aloof for basics, but additionally for on-trend pieces that acquiesce them to accurate their individuality.
“This is a articulation of the bazaar that has been historically underserved and neglected. We accept she deserves better,” Walmart said.
The Bentonville-based banker said it was accepting ELOQUII for an bearding amount, and the accord is accepted to aing after this quarter.
The brand’s accumulating is awash alone at ELOQUII.com and at its bristles retail stores. Walmart said said they attending advanced to “amplifying the ELOQUII acquaintance alike further.”
Plus-size women’s accoutrement makes up a $21 billion bazaar and is one of women’s apparel’s fastest-growing segments. Added than bisected of women ages 18-55 in the U.S. abrasion admeasurement 14 or larger.
Walmart said the ELOQUII aggregation will accompany the retailer’s portfolio of digitally built-in brands, which includes ModCloth, Bonobos and Allswell.
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