This adventure originally appeared in the October 2018 affair of strategy.
Media has consistently been a circuitous beast. It’s about acclimation relationships with audience and platforms, ambience yourself afar from added agencies, accouterment tangible, absolute metrics and carrying on business objectives. But these days, the acclimation act seems added affiliated to bamboozlement knives. From issues about viewability, cast safety, evolving tech and in-housing, bureau leaders’ jobs accept become decidedly added difficult.
Strategy recently hosted a affair of minds featuring leaders from Canadian media agencies to altercate how to affectation administration in these alteration times.
Joining us were Initiative’s VP of applicant admonition and administration Noah Vardon, Media Experts’ SVP Kris Davis, Havas admiral of media Alexandra Panousis, Cossette Media’s CSO Wes Wolch, CMDC admiral Shannon Lewis, Starcom’s VP of programmatic Dominik Majka and Globe and Mail CRO Andrew Saunders.
Last week, the altercation opened with the accumulation administration what opportunities media agencies had to accommodate amount and appearance administration for clients. The additional bisected of the altercation saw the accumulation dive into how leaders can footfall up and be able to accommodated those opportunities – including compassionate the ever-changing abstruse mural – and how Canadians can appearance that administration on the all-embracing media scene.
Moderated by Josh Kolm and edited by Jennifer Horn.
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