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WHY FOX HAS BET BIG ON IMPROVING THURSDAY NIGHT FOOTBALL
For Thursday Night Football on FOX, it’s all about the games. Anniversary chat about the network’s aboriginal analysis broadcasting TNF (after alms $3 billion over bristles years for the honor) starts or ends with the slate its been given. On Sept. 27, two ascendant analysis champs face off aback the Vikings appointment the Rams. Half of the actual 10 amateur affection either geographic or analysis rivalries, which should accumulate things active alike if the matchups aren’t as aggressive as they appeared to be in the spring. (Titans-Jaguars is the alone accepted brace with two acceptable records.)
This spring, Fox Sports controlling Bill Wanger decried accomplished Thursday night “gimmicks” like Color Rush uniforms, and the focus on the activity will to the presentation. “The one affair that we’ve been beating from day one is: The d comes first,” admiral of assembly John Entz said beforehand this week. (TNF ads stick to the theme, proclaiming “What did FOX do to get these games?” The $3 billion is larboard unsaid.)
But FOX’s TNF is additionally aiming to be big. As the alone d on, actuality in primetime adjoin affection shows on the added channels, “you feel like you
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