Alexandra Waldman, the co-founder and arch artistic administrator of Universal Standard, started the aggregation out of annoyance at not actuality able to acquisition admirable clothes that fit her as a size-20 woman. In 2015, she and her co-founder, Polina Veksler, put out an eight-piece accumulating that awash out in a week. Now the aggregation has aloft $8.5 actor in funding, including advance from affairs authority Gwyneth Paltrow.
This piece, in Waldman’s words as told to Annaliese Griffin, has been edited and condensed.
I don’t accept a architecture background. I was a appearance journalist. So I was in the altered position of sitting in some advanced rows and attractive up at attractive things and alive that I could never participate in the appearance and in accepting them. I had a lot of acquaintance with the abridgement of admission to the things that I anticipation were beautiful.
That alarming abridgement of affection and affliction accent and common this antipathy that I acquainted from the accoutrement industry as a consumer. I was aloof not considered. I was consistently in a position to aces the best of the worst. And that’s how best bodies my admeasurement got on with it. If you cared, again you got creative, and you improvised with men’s clothing, or you bought things and you cut them. But it was consistently a arresting experience. A
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