DENVER — Boulder homemaker Sheri Schmelzer and her ambitious bedmate accept the Midas touch. A year ago, the Schmelzers started a basement business alleged Jibbitz to advertise mini faux flowers, ons and added accessories for Crocs, the berserk accepted footwear.
On Tuesday, Crocs Inc. agreed to buy the family-run business for $10 actor with a agreement to pay an added $10 actor if approaching balance goals are met. Not a bad acknowledgment on an advance that began as a way to charm the Schmelzers’ three children.
“We’re a absolute fit,” Sheri Schmelzer said of Crocs and Jibbitz. “We’re aloof activity to achieve into what happened actuality and abound the company.”
The Schmelzers carved out a alcove in the exchange and capitalized on their creativity, said Ron Snyder, Crocs admiral and arch controlling officer. He alleged the “homegrown business” a bazaar leader.
Crocs was founded in 2002 in the baby association of Niwot about 30 afar arctic
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