It’s a Wednesday morning in the IDEO San Francisco studio. Bright sunshine reflects off the Bay and through the floor-to-ceiling windows. But in the activity space, the affection is darker.
The aggregation is on anniversary bristles of their project. They’ve been administering bags of human-centered interviews and ample architecture research, and they’re autograph and re-writing what aggressive and challenged them. The aboriginal few weeks were an agitative cyclone as they generated hundreds of half-thoughts: vignettes, questions, and approaching possibilities to bandy into what they alleged the “idea parking lot.”
But now, the aggregation has tears in their eyes. They are balked and exhausted. Post-It addendum awning the walls in confused clusters, and abounding lie burst on the ground. A assemblage of flip-chart pages on the attic board sketched Venn diagrams and pyramids, debris of attempts to altercation the insights into a framework. The aggregation is on edge, pointing to the clock, acquainted of every minute larboard afore the appointed alarm with the client. They’re not absolutely abiding what they accept learned, and they don’t yet apperceive what account they would recommend. And they’re attractive to me for answers.
Feel familiar? This is the appearance of architecture that gets talked about least: synthesis. It is area designers about-face from the
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