Diehard Red Sox admirers can cede their homes in the colors of their admired amphitheater now that Benjamin Moore has alien the Fenway Collection, a band of shades based on Fenway Park. Colors accommodate The Green Monster, the aforementioned hue acclimated to acrylic the stadium’s larboard acreage bank and scoreboard; Boston Red and Boston Blue, apparent on Fenway seats; and Baseline White and Foul Pole Yellow.
Benjamin Moore is introducing the band with a bartering in the Northeast starting today, assuming a West Roxbury, Mass., little alliance aggregation actuality afraid with an upgraded baseball acreage and its own Green Monster bank and scoreboard. The ad is backed by The Standells’ archetypal clue “Dirty Water,” which additionally blares out of Fenway speakers whenever the Red Sox win.
“We were so so aflame back we begin out we could use that song,” said Justin Bajan, chief copywriter at The Martin Agency, which won the acrylic manufacturer’s business in February 2013. “It was a big win. We capital to abstain the all-encompassing and bell with fans, so it was important to abstain banal music.”
Nick Harris, VP-Marketing at Benjamin Moore, said he had challenged The Martin Bureau to accomplish added of the company’s longtime Red Sox sponsorship.
“Benjamin Moore acrylic has been acclimated on the Monster for abounding
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